Typographic Voice

Typographic VoiceThe purpose of this exercise was to explore how different typefaces change the meaning and emotional feeling of a word. Mistral felt like the most organic of the set to me. It’s done with a brush, and the letters connect together and flow as a cohesive word. Moving down, Palatino definitely has more structure, yet it remains very organic. I used the italic family, which means the letters are slanted in a way such that it resembles italic calligraphy that can be produced by hand. The serifs between the ‘a’, ‘n’, and ‘i’ are arranged in such a way that the letters flow together. Adobe Garamond Pro is similar to Palatino, yet it loses some calligraphic touch. The line widths increase, and so does the roundness of each letter.

Avenir is the first sans-serif typeface in the series, and it loses much of the organic feel found in serif typefaces. The letter endings are squared off and sharp instead of rounded or flourished like the typefaces above it. Additionally, the letter structure becomes closer to geometric circles, as opposed to ovals. Ovals are more organic as shapes because they lack the perfect rigidity of circles. The italic slant of this family of Avenir, however, does give it a slightly organic touch. Helvetica Roman is even more ascetic. Since it is a non-italic version, it loses some flow and feels much more rigid. Every letter is vertically contained in its own rectangle. Even the dot on the ‘i’ has become squared whereas it was a circle in Avenir. Finally, Helvetica has constant line widths, which is inorganic because it is nearly impossible for humans to write with perfectly consistent weight.

One comment

  1. I feel Helvetica represented Organic the best. I found Mistral hard to read; the ‘O’ looks like an ‘A,’ and the ‘G’ was too loose. Just an opinion. Thanks for sharing!

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