The purpose of this exercise was to represent an English idiom using only text and modified text. I went for something sweet and simple—”once in a blue moon.” Futura medium was ideal for this design because it is geometric. This means letters with ‘o’ shapes contain perfect circles, such as the lowercase ‘o’. Thus, it is easy to make a circular moon without disrupting the flow of text. Finally, chose white text on black background to better represent a night sky.